Pinpoint Successes & Case Studies

Getting our clients the best outcome.

Case studies for real estate are valuable in helping our prospective and current clients see roads to victory for their home sale, and to see how Pinpoint Properties can get them the return on investment that they’ve been investing for. Each home comes with its own unique challenges, but we rely on a few basic principles to work towards the best outcomes.

Market Awareness

Markets change day to day. Recognizing and responding to change is essential to success in the coastal and luxury home market.

Presentation

Your listing is as strong as your photos. We are in a digital age, and 93% of people use some form of online media to look for homes.

Connecting People

Agents, buyers, and lenders all play a part in the success or failure of a listing. We want to go the extra mile and connect the right people.

Real Estate Case Studies Meeting

615 Rockford Road, Corona del Mar

Property Type | Single Family Residence, Canyon View
Location | Cameo Highlands
Price Point | $5,500,000

THE CHALLENGE | Leveraging New Construction 

615 Rockford Road represents a rare property in that it is an entirely new house in a community that offers large lots, privacy, exclusive beach access, and has been established for more than 50 years. With the lifetime of the house being reset, this was the perfect property to set new records for growth and comparables in Cameo Highlands. With new properties, time is of the essence if owners have intentions of selling in order to capitalize on the warranties, materials, and fixtures that are still contemporary to the time of the build.

THE RESULTS | Targeting Turnkey Buyers to Maximize ROI

A buyer looking for a perfect home for themselves or as a long-term portfolio piece is more likely to meet or exceed asking price if the home is what they want, without the extra labor of updating it themselves. 615 Rockford Road emphasized its turnkey construction and all-new contemporary features throughout. The final results paid dividends – the Pinpoint team was able to leverage these desirable contemporary features and set a new price-per-square-foot record for the neighborhood.

22 Linda Isle, Newport Beach

Property Type | Single Family Residence, Waterfront
Location | Linda Isle
Price Point | $9,995,000

THE CHALLENGE | Reaching the right audience.

22 Linda Isle is a beautiful Mediterranean style property in one of the most private enclaves of Newport Beach, and features one of the longest private boat slips in the Newport Harbor. With only a limited number of properties ever seeing the market in this neighborhood, being able to connect with clients that appreciate and desire homes in this area for the price point they are rightfully sold at can be a challenge if the right person isn’t looking when the property hits the market. Thanks to excellent photography, aggressive social media marketing, and targeted demographics, the property not only had offers before the property was listed, but sold in 1 day with a bidding war between the potential buyers.

THE CLIENTS | Jim and Connie

“In late 2018, Katrina took on the sale of our current home, and the purchase of a new one. During the next 2 months, she sold our house for more than comp value before it was ever put on the market, and the new house was purchased for a bargain. Both house were put in escrow and closed during this time. Katrina’s leadership style was exemplary in accomplishing the work, everyone was satisfied and we are currently enjoying our new home.”

486 Panorama Drive, Laguna Beach

Property Type | Single Family Residence, Ocean View
Location | North Laguna
Price Point | $3,650,000

THE CHALLENGE | Extended time on the market.

486 Panorama Drive is a one-of-a-kind modern coastal property in Laguna Beach, featuring multiple terrace views of the Pacific and Catalina Island. Despite that, the property had sat on the market for a year and a half with other agents prior to Pinpoint Properties’ involvement, leaving a frustrated seller and a beautiful home to languish.

By observing the market in North Laguna and looking at the previous year and a half of time that the property was on the market, Pinpoint Properties’ broker, Katrina Smith, set out to price the house consistently with the area while also taking into account its unique features and aesthetic. Targeted local marketing in digital and print brought in a strong audience, even after the prolonged exposure the property had before. Where the average time to sell in North Laguna was about 120 days at the time of listing, and the property had sat for almost four times as long as that in previous listings, several offers and a buyer came about within 3 months.

THE CLIENTS | Results at last.

“Katrina just represented me in the sale of my home and it was an excellent experience. From start to finish, she had great knowledge of the market, prompt updates, and effective marketing techniques. We got the house sold quickly and easily, so I was a happy camper.”

4515 Surrey Drive, Corona del Mar

Property Type | Single Family Residence, Ocean View
Location | Cameo Highlands
Price Point | $3,700,000

THE CHALLENGE | Rejuvenating excitement after 2 years.

4515 Surrey Drive is a mid-century modern delight of a home with a massive contemporary kitchen and ocean views, but had sat on the market for two years with no results. A part of the Cameo Highlands community, homes in this area are typically few and far between for availability, with private beach and park access, as well as a tight knit family-oriented community, a rare and coveted thing so close to Crystal Cove State Park.

When the owner contacted Katrina Smith and Pinpoint Properties, it was with the need for more finely attuned marketing that would elevate what was already a familiar property for homebuyers in the market. After 2 years on the market, Katrina decided to do a deeper dive on the features of the home that truly shined – leading with high-end photography and drone footage that showcased these features would encourage buyers to take a second look in greater detail. The home ended up selling for the full asking price, in a substantially shorter period of time.

THE CLIENTS | A professional experience.

“Kat was very involved in the entire sales process. She is extremely helpful and does what she says she is going to do. She is very professional and at the same time approachable. I would highly recommend her to anybody that is looking for someone that is going to make the process run smoothly.”

Real Estate Case Studies Site Visit

Whether you’re selling your very first house, comfortably experienced, or an investor multiple times over, we want to ensure a professional and fruitful transaction for you every time. We hope these case studies have been useful to you.

Katrina Smith and the Pinpoint Properties team are uniquely focused on you – each property transaction is treated with the individual care and attention it deserves, to create the highest return on investment. For your best results, contact us today.